20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
When going to enterprise don’t forget your self serve experience
In the enterprise sales process, focusing solely on checklists and features to meet the enterprise's demands can lead to a bloated product that compromises user experience. Companies often prioritize meeting checklist requirements because it helps employees justify their decisions internally. However, this approach can overlook the importance of user experience, ultimately leading to decreased adoption and dissatisfaction among developers. Enterprises are often engaged initially due to developer recommendations, emphasizing the importance of balancing checklist requirements with maintaining a user-friendly product.
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