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Guy Kawasaki's Remarkable People cover image

Melanie Perkins: CEO of Canva

Guy Kawasaki's Remarkable People

NOTE

Niche Beginnings Foster Broad Growth

Starting with a focused niche allows for the effective resolution of specific market challenges, paving the way for wider expansion. Initial limitations in resources and capital can actually benefit growth strategies. By solving pressing problems within a defined market, companies can establish a solid foundation that enables them to branch out and pursue broader ambitions in the future.

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