42sec snip

Marketing Against The Grain cover image

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

Marketing Against The Grain

NOTE

Value of Brand beyond Design

Brand value is not solely derived from good design but can stem from other sources such as specific choices made and meeting the needs of the target market. In professional education, the crucial question is whether the offering will be worth it, indicating that value perception goes beyond aesthetic considerations.

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