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Microsoft Volume II
Acquired
The Rise and Fall of Netscape and Internet Explorer
Netscape experienced a phenomenal rise in the market, with its stock tripling and the company reaching a $10 billion valuation due to the belief that it had the dominant platform for the future, despite not generating significant revenue from its server software. However, the introduction of Internet Explorer for free and bundled with Windows 95 by Microsoft led to a sharp decline in Netscape's stock value and eventual downfall. The lesson learned was that if a company's distribution channel decides to compete with them, the business can quickly deteriorate. Microsoft strategically partnered with various online services to bundle Internet Explorer, gaining a significant market share that peaked at 100% by 2000 before gradually declining. The narrative of Netscape and Internet Explorer underscores the volatile nature of the tech industry and the importance of strategic partnerships and distribution channels.
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