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My First Million cover image

How We Got Our First 100 Customers (No Bulls**t, Specific Details)

My First Million

NOTE

How I Launched a Successful Paid Research Newsletter

The speaker launched a paid research newsletter that generated four to 500,000 dollars in monthly sales with around 20,000 users after 18 months. The success was attributed to a skunk project that started with a 400-word story on a Gumroad page. Pre-sales of $60,000 were made through Facebook ads, and initial users were obtained by leveraging the hustle's email list. The speaker called and interviewed the first 100 users to understand their needs and created the first report based on their insights. The newsletter was further marketed to the hustle's audience, resulting in a successful product launch.

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