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Advice Line: Youtube, Pop-Ups, Or Email? Finding The Best Marketing Strategy (Elliott Appel)
Advisor Marketing Made Simple
Strategic Messaging Engages Clients
Effective marketing hinges on tailored messaging that resonates with potential clients' concerns. Instead of solely focusing on general topics, it's vital to emphasize specific pain points that align with your target audience's experiences, such as the implications for a spouse in case of an unexpected event. This messaging should permeate various content forms, including blogs, videos, and guides, addressing critical questions potential clients may have before engaging services. Focusing on the client's journey and unaddressed concerns enhances the relevance of the communication, ultimately fostering deeper connections and engagement.
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