Advisor Marketing Made Simple Advice Line: Youtube, Pop-Ups, Or Email? Finding The Best Marketing Strategy (Elliott Appel)
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Sep 18, 2024 Elliott Appel, a financial advisor focused on refining his digital marketing funnel, dives into strategies for converting website visitors into clients. He explores the effectiveness of email marketing versus YouTube and SEO, discussing ways to enhance pop-up conversion rates and crafting impactful lead magnets. Elliott emphasizes the importance of targeted email campaigns and engaging content, while also sharing tactics for new YouTube creators to grow their audience. His insights are invaluable for anyone looking to attract their ideal clients through effective digital marketing strategies.
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Improve Pop-up Conversions
- Improve website conversion rates by making pop-ups less intrusive and more relevant to the content.
- Consider a small, timed pop-up in the corner or exit intent pop-ups.
A/B Test Pop-ups
- Test different pop-up styles and placements to see what converts best, even if it's not the prettiest.
- Try A/B testing with a visually appealing pop-up and a less conventional one.
Targeted Pop-ups
- Ensure pop-ups align with the specific blog post topic and offer unique value beyond the article.
- Instead of replicating content, offer a checklist or actionable resource.