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Navigating the AI Era and Crafting Multi-Modal Content Strategies
The AI era is approaching rapidly, promising increased automation in marketing roles. To stay in demand and be part of the 5%, marketers must focus on honing skills that AI cannot replicate easily. The key pillars for success in this era include a multi-modal content strategy, personalization at scale, creator-led strategies, and collapsing the customer journey into marketing. Multi-modal content strategy involves creating content in various formats and allowing AI to seamlessly switch between them, such as text, video, and images. Embracing multi-modal content is crucial for success in the AI era, where flexibility and adaptation are paramount.