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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The Real Reasons Behind Women's Fashion and Beauty
Female fashion is not always about attracting men, but also about signaling status to other women./nTheories about why women dress the way they do can be shallow and oversimplified./nUnderstanding the complexities behind female fashion and beauty can help businesses better market to women.
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