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How To Build An Online Community - Jay Clouse
Deep Dive with Ali Abdaal
Avoiding Common Traps in Building a Membership Community
One common trap in building a membership community is getting too granular about the delivery, making it the value proposition on the sales page, and creating a rigid system that may become difficult to fulfill in the long run. It's advised to focus on making the promise and offer compelling without overly specifying the delivery, allowing flexibility to adjust and right-size the programming over time. By being vague with the delivery, there is room to experiment, optimize, and avoid being tied down to specific commitments made on the sales page. This approach prevents getting stuck delivering something that may not align with the community's actual needs. It is essential to build trust by making promises that resonate with members and staying adaptable in delivery to ensure long-term success without the pressure of fulfilling rigid commitments.
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