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#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
Creator Science – Learn from today's top content creators
Craft Your Unique Show
Successful content creation on YouTube hinges on understanding the type of creator you want to be. There are two primary archetypes: talk show creators and variety show creators. It’s crucial to analyze how different creators engage their audiences. The outdated notion that only the first few seconds of a video matter needs re-evaluation; the real opportunity lies in how creators package their content, including effective use of thumbnails and innovative video formats. Each new creator should define their unique 'variety show' approach, blending their niche with a range of engaging formats. This strategy allows for experimentation through short-form content before expanding into long-form videos, enhancing audience retention and interest.
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