Creator Science #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
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Jul 30, 2024 
Jon Youshaei, an ex-YouTube employee with over 260 million views last year, shares invaluable insights for creators. He reveals the best YouTube advice that's rarely discussed, introduces the intriguing ‘1st Frame rule’, and discusses how to effectively package videos. Jon emphasizes that age can be a surprising advantage and highlights the potential of starting with Shorts. He also explores the critical need for content variety and explains how to successfully convert a Shorts audience into long-form viewers.
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Variety Show Approach
- New creators should define their "variety show" format.
- Vary your niche focus through different formats, similar to James Corden's show.
3% Change
- Don't reinvent the wheel; introduce a 3% change from the familiar.
- This small change can significantly impact your content and channel growth.
MrBeast vs. Tom Cruise
- Jon Youshaei increased views by asking people on the street to identify MrBeast and Tom Cruise.
- Many recognized MrBeast but not Tom Cruise, demonstrating creators' rising popularity.