Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold
Built to Sell Radio
Creating Value by Combining Key and Lock
Value creation lies in finding a unique match where one entity has the key and the other has the lock, enabling the creation of new value beyond traditional metrics like cash flow or profit. This concept applies not only to businesses but also to luxury products, emphasizing the importance of storytelling in selling products and creating perceived value.
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