Built to Sell Radio
Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold
May 3, 2024
Seth Godin shares insights on making businesses appealing to buyers, the emotional journey of selling a company, and the importance of purpose and community-building. He discusses creating value through innovation, storytelling, and personal connections, emphasizing the strategy of businesses being bought, not sold.
37:40
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Quick takeaways
- True creativity in entrepreneurship comes from embracing uncertainty and consistent effort, focusing on mastering a craft rather than external validation.
- Scalability and growth in business require delegating tasks and empowering a team to operate independently of the founder's direct involvement.
Deep dives
Entrepreneurship and Creative Practice
Seth Godin emphasizes the importance of having a creative practice in entrepreneurship. He discusses how true creativity comes from embracing uncertainty and being fully present in the process. Godin highlights the significance of consistent effort and dedication to mastering a craft, rather than focusing solely on financial success or external validation. By advocating for a deliberate creative practice, he encourages entrepreneurs to find fulfillment in the journey of building something meaningful.
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