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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

NOTE

Name It to Frame It

Terms like 'full service' or 'full stack' can be meaningless and fail to convey true value or differentiation in a crowded market. Individuals often lack the context to understand these phrases, leading to confusion rather than clarity. It's essential to communicate concepts in a relatable manner that drives home the point. Effective differentiation arises from re-framing and renaming ideas in a fresh way, which can resonate more deeply with audiences and enhance understanding. For instance, Malcolm Gladwell's 'The Tipping Point' could have been simply titled 'How Word of Mouth Marketing Works,' highlighting the need for straightforward language over jargon that obscures meaning.

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