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How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Lenny's Podcast: Product | Growth | Career
Finding Product Ideas through Latent Demand
Identifying product ideas can be effectively achieved by understanding latent demand, which refers to the desire for specific value that consumers struggle to obtain. Observing existing successful applications, such as an Arabic anonymous messaging app gaining popularity in the U.S., serves as a potent indicator of consumer interest and opportunity. Entrepreneurs should focus on deciphering the underlying motivations of users and streamlining the processes through which they seek value. By aligning product development with these motivations and simplifying the user experience, it's possible to foster significant adoption and engagement.
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