At Wired, we had total control and had fun creating a magazine we wanted to read. Our goal was to amaze readers with surprising and engaging content. We didn't dumb things down and expected to be amazed. That was our first principle.
Kevin Kelly is one of the most important tech writers of the last half century.
Kevin started as the publisher and editor of the Whole Earth Catalog, which was one of Steve Jobs’ favorite publications. After being mentored by Stewart Brand, he started writing books and magazine pieces before cofounding Wired Magazine. He has since become a prolific author - writing one feature article for Wired Magazine every year, and writing numerous bestselling books.
The man is full of mysteries. Kevin writes abundantly but types very slowly. He writes often but calls himself a reluctant writer. He constantly explores new ideas but actually likes editing more than writing.
Rare is the opportunity to sit down with the master who has decades of experience as a writer. This episode is a peek behind the curtain.