Banana In the Smoothie
People vs Algorithms
00:00
Dependency on Google for Traffic
Content creators are reliant on platforms like Google for traffic, where a significant portion of the traffic to websites comes from search engines. The relationship between content creators and platforms like Google has been based on the exchange of traffic for content visibility and ad revenue. Despite concerns about the shift in this relationship, there is a recognition that a system for online commerce involving search engines is necessary and impacts not only publishers but the entire online ecosystem.
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