Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Classifying Tiers of Threat Based on Customer Association
The speaker discusses classifying threats into tiers such as tier one, tier two, and tier three based on customer association. They express disdain for the seriousness attached to business threats, highlighting that some external threats are more concerning than internal daily operational challenges like CRM. The speaker outlines a method to determine customer association, suggesting using call recorder tools such as Gong or similar software to track customer interactions and classify threats efficiently, which can be a valuable strategy for startups.
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