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Why You Always Want More, And How To Fix It | Michael Easter
10% Happier with Dan Harris
Harnessing Scarcity for Positive Influence
One can leverage the scarcity concept to positively influence human behavior by designing products that tap into the brain's vulnerability. By creating a sense of scarcity around certain opportunities or activities, individuals can be encouraged to engage in beneficial behaviors without fully understanding the outcomes. This approach may not be as direct as seen in social media or finance apps, but subtle implementation can still be effective. Leveraging scarcity in product design, like a game that initially faced criticism but later gained acceptance, demonstrates the potential to utilize scarcity in a constructive manner.
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