How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit
A Product Market Fit Show | Startup Podcast for Founders
Media Awareness Is Key for Founders
Founders often possess a limited understanding of media engagement, leading to misconceptions about its impact on their business. Many entrepreneurs lack guidance on how to effectively approach media, viewing it either as unimportant or overly burdensome. This results in confusion over the relationship between media coverage and actual business traction, with the false belief that securing a feature in a publication will automatically generate significant interest or sales. Effective media interaction is essential, yet frequently overlooked, which highlights the need for better mentorship and support in navigating these dynamics.
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