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13 Years of Brutally Honest Business Advice in 90 Mins | Ep 737
The Game with Alex Hormozi
Time is Money: Sell Convenience to the Wealthy
Selling to wealthy individuals revolves around the idea that they value time more than other aspects. The strategy involves emulating successful approaches that cater to affluent clients, but executing them more efficiently while charging a premium. The core selling proposition should focus on ensuring that the desired outcome is appealing and accompanied by a perception of minimal risk, immediate access, and minimal effort required from the client. Wealthy clients tend to prioritize a high likelihood of success, which is influenced by the reputation of the provider rather than formal guarantees. They are also inclined to pay extra for expedited service, expecting results to be delivered as quickly as possible. Furthermore, affluent individuals prefer services that demand little from them in terms of involvement, making high-touch, personalized services highly attractive. Overall, convenience and assurance in the sales process are crucial for attracting and retaining wealthy clientele.
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