
The Game with Alex Hormozi
13 Years of Brutally Honest Business Advice in 90 Mins | Ep 737
Jul 15, 2024
Discover the secrets of successful entrepreneurship drawn from over a decade of experience. Learn why selling to affluent clients can elevate your business model and how focusing on key metrics drives profitability. The importance of hiring top talent and maintaining high standards is emphasized for sustainable growth. Get insights on the value of branding and the need to prioritize critical goals over distractions. Plus, explore how quality and mission-driven strategies can maximize your business potential.
01:30:56
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Quick takeaways
- Start by selling to rich customers before targeting a broader market.
- Set strategic priorities to focus resources on critical goals for progress.
Deep dives
Prioritize Selling to Rich People for Business Success
To succeed in business, focus on selling to rich people first to build capital before targeting a broader audience. Elon Musk's strategy with Tesla shows the progression from selling high-priced models to mass-market vehicles. Selling based on value and low cost requires vast infrastructure and high volume sales. Efficiency-driven businesses like Walmart and Amazon thrive by targeting the masses.
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