The Game with Alex Hormozi 13 Years of Brutally Honest Business Advice in 90 Mins | Ep 737
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Jul 15, 2024 Discover the secrets of successful entrepreneurship drawn from over a decade of experience. Learn why selling to affluent clients can elevate your business model and how focusing on key metrics drives profitability. The importance of hiring top talent and maintaining high standards is emphasized for sustainable growth. Get insights on the value of branding and the need to prioritize critical goals over distractions. Plus, explore how quality and mission-driven strategies can maximize your business potential.
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Target Rich People
- Sell to rich people first, then expand to a broader market.
- Solving rich people problems is easier; they pay more for less relative value.
Prioritize, Don't Seek Information
- You often lack clear priorities, not information.
- Define your goals and the problem you're trying to solve before seeking solutions.
Media Company's Missing Product
- A media company with 40 million subscribers approached Alex Hormozi for SOP optimization.
- Hormozi pointed out their lack of a product to sell was a bigger constraint.