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Twitter (with Dick Costolo)
Acquired
Innovative Ad Engagement Measurement
The innovation in ad engagement measurement introduced by a visiting professor at Stanford emphasized charging based on engagement indicators such as clicks, opens, likes, retweets, and replies rather than cost per impression or click. This new approach revolutionized the ad model and monetization strategies, led by the visiting professor Ashish Goel, who was the visionary behind this groundbreaking shift in advertising strategy.
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