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TV Viewers Are Getting Old. Do Advertisers Care?
The Town with Matthew Belloni
Embracing Older Faces in TV and Changing Consumer Behavior
The entertainment industry is shifting towards older faces on TV shows, moving away from the focus on younger talents like in the past. This change is evident in bringing back older stars like John Larraquette to shows. The target demographic of ages 25 to 54 and 18 to 49 as the prime consumers may no longer hold true, with older audiences now being more open to switching brands due to delayed marriage and starting families.
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