Rivian's Push to the Mass Market with the R2 SUV

Rivian, amidst financial struggles, is aiming to transition to the mass market by unveiling the R2, a mid-size SUV at $45,000. This move is crucial as their current models are priced at over $70,000, making them unaffordable for most customers. The R2, designed to travel over 300 miles on a single charge and accelerate from 0 to 60 in under three seconds, is positioned as a key product to capture a wider consumer base. The R2 is not just significant for Rivian but also for the industry, given its unique blend of affordability and appeal. The success of this strategy hinges on gauging the market demand and the company's capacity to scale up production to meet this demand.