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#209: Paddy Galloway – How he makes any niche go viral

Creator Science

ADVICE

Expand Your Niche with the CCN Framework

  • To grow on YouTube, consider the Core, Casual, and New (CCN) viewers when creating content.
  • Core viewers are highly engaged, casual viewers have a moderate interest, and new viewers have not yet discovered your content.
  • Create videos appealing to all three types to expand your reach.
  • Don't just focus on one group.
  • If stuck in a limiting niche, consider each new content idea with the question, "Can core, casual, AND new viewers enjoy this?"
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