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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
Exploring Generational Progression and Changing Consumer Behavior
Generational progression from Gen X to Gen Y, Millennials, Gen Z, Alpha, and the upcoming Beta generation influences consumer behaviors in terms of brand trust and attaining information. Millennials are avid consumers who rely heavily on reviews to combat marketing lies and persuasion tactics, while Gen Zers and Alphas value inspiration and introduction before discovering and researching products. Both generations prioritize obtaining extensive product information before making a purchase. Gen Zers, being digital-first and savvy, require authentic reviews and thorough product knowledge, as anything that wastes their time devalues a brand's reputation. In terms of product discovery, YouTube is crucial for both Gen Z and millennials, but they diverge on the second spot, with millennials favoring Google search and Gen Z opting more for visual-based mediums like YouTube over search engines, reflecting a shift in consumer behavior towards visual and non-search-based brand discovery.
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