
356: Cleary: Transitioning from Custom-Services to SaaS Product Success - with Thomas Kunjappu
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Sales Process: Discovery Calls and Personalized Demos
The sales process begins with a discovery call to understand the customer's needs and problem statements. This is followed by a demo conversation where the company showcases how their product can solve the customer's specific use cases and is customized to align with their branding. The aim is to be an extension of the customer's company. After the demo, the customer is given a trial period to evaluate the product.
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