AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min snip
20 Tiny Copywriting Tips That Make A Huge Difference
Coffee With Cole: The Digital Writing Podcast
Educating Customers on Categories
Successful selling hinges on educating customers about the category of products or services rather than solely promoting a brand. Founders and marketers often overemphasize their brand, forgetting that customers are primarily concerned with the category. For instance, a potential buyer of an electric vehicle must first decide on the category before considering which brand, like Tesla, to choose. It's essential to master the art of category copywriting, focusing on educating customers about the benefits and distinctions within a new category or subcategory. This understanding enriches not just sales writing but also affects product creation, situating a brand as a leader in a new market instead of competing in an existing one. Ultimately, creating and owning a new category allows for differentiation and strong market positioning, significantly elevating the chances of success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode