Coffee With Cole: The Digital Writing Podcast

20 Tiny Copywriting Tips That Make A Huge Difference

124 snips
Jul 23, 2024
Learn 20 powerful copywriting tips to boost your marketing efforts and engage your audience. Discover the importance of selling painkillers, not vitamins, and writing for individuals. Find out how to inject credibility through new information and mitigate the fear of buyer's remorse in copywriting.
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ADVICE

Focus on Change

  • Present opportunities for change, not products.
  • Educate customers on their life with and without the change.
ADVICE

Use Conversational Tone

  • Use contractions and informal language in your copy.
  • Treat the customer like a friend, not someone to impress.
ADVICE

Soften Problem Statements

  • Instead of stating problems definitively, use "you might" to address a wider audience.
  • This acknowledges different problems the same customer might face.
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