2min chapter

Coffee With Cole: The Digital Writing Podcast cover image

20 Tiny Copywriting Tips That Make A Huge Difference

Coffee With Cole: The Digital Writing Podcast

CHAPTER

Emphasizing Results and Writing for a Specific Reader in Copywriting

The chapter stresses the significance of highlighting the end result and customer benefits when selling a product or service, rather than the process details. It also underscores the importance of tailoring copy to a specific reader rather than a general audience.

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