It is important to be committed to listening to customers, not just speaking to them.
It is important to build a strong relationship with customers even if they are not ordering new products.
It is important to keep existing customer relationships strong.
All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.