
What Adidas Knew About Kanye
The Daily
Kanye West's Breakup With Adidas
Kanye West faces intense backlash and criticism following his controversial remarks in an interview. Politicians, Jewish leaders, and entertainment industry figures denounce his behavior and pressure Adidas to end their partnership. Shortly after taunting Adidas to cut ties, the company terminates their contract, leading to a significant loss for both parties. Adidas stops selling Yeezy sneakers, causing the company to project its first annual loss in decades, while Kanye West's net worth plummets.
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