DDM's Neil Vogel on Navigating Change
People vs Algorithms
Value of Reddit's Data and the Importance of Brand Trust
Reddit potentially receiving $60 million a year for its data highlights the immense value of the platform as a repository of data. The speaker emphasizes the significance of Reddit for obtaining contextual information. They question the implications of sharing data with an AI company on user behavior and suggest the importance of considering behavioral and technological changes. The speaker underscores the pivotal role of brand trust in media, emphasizing that it is the only defense against change and highlighting the key elements of understanding, trusting, and loving a brand's perspective.
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