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Episode 47: The Atlassian IPO

Acquired

NOTE

**Enterprise B2B you raise money to build a sales force **

When launching their enterprise software company, two recent college grads faced the challenge of needing to sell to other businesses but lacking the funds to hire a sales force. Traditionally, raising money from venture capitalists or angels to build a sales force would be the solution. However, due to their background and location, no venture capitalist was willing to invest in them. Additionally, having salespeople work on a commission-only basis is not feasible for every business, especially for expensive products.

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