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Atlassian's Bootstrapped Beginning
- Atlassian founders Mike Cannon-Brookes and Scott Farquhar, classmates at the University of New South Wales, aimed to avoid traditional jobs.
- They bootstrapped Atlassian, initially paying themselves only $15,000 annually, financed by credit cards.
Necessity Breeds Innovation
- Atlassian's launch coincided with the dot-com bust, making traditional VC funding unlikely.
- This forced them to adopt a "no sales" model, selling software directly online.
Third Wave of Enterprise Software
- Atlassian pioneered the third wave of enterprise software, prioritizing product quality over aggressive sales tactics.
- This approach, similar to Slack and GitHub, focuses on organic adoption and bottoms-up growth within teams.