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The Playbook for Growth
It's like if you're not spending on sales, then either you're applying it toward product, or you're actually just applying it toward your margin. In order to sell at the volume that they're selling at, they need to apply to product, y y. What you also need is word of mouth, ra and virality and part of that's natural, a lot of it. But you have to do a lot in the product to make that happen as well.