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200. From Problem Solving to Problem Finding (Part 3)
The Greg McKeown Podcast
A Six-Step Process for Applying the Jobs to be Done Theory
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- Companies should focus on understanding the underlying process and job that the customer is trying to execute when using a product or service
- To create a successful product or service, it is important to understand the fundamental measures of performance that customers use when getting the job done
- A six-step process can be followed to apply the jobs to be done theory: defining the market around the job to be done, uncovering customer's needs, quantifying the degree of need satisfaction, discovering hidden segments of opportunity, aligning existing products with market opportunities, and creating new products to address unmet customer outcomes
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