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Are User Personas a Waste of Time? with Adrienne Barnes
The Marketing Millennials
Embracing the Title of Freelancer
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The speaker used to avoid the term 'freelance' but then came across a respected individual who identified as a 'freelance writer'. This made the speaker reconsider and now they embrace the freelancer title. They believe that freelancers and consultants operate in similar ways, with little difference between the two besides the job title. The speaker finds it interesting how a single word like 'consultant' or 'freelance' can drastically change people's perceptions, even though the roles may be equally proficient. When asked about inspiration in the buyer persona space, the speaker expressed admiration and inspiration for Bob Moesta and his jobs to be done content and interviews.
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