Embracing the Meaning Behind the Name

The founders initially faced resistance from a board member who disliked the name 'GOAT' due to its association with the animal. However, they explained that it stood for 'greatest of all time,' particularly referencing Michael Jordan. By the end of the board meeting, the board member understood and embraced the name, leading to the selection of 'ergoat.com' as the domain name, connecting back to Michael Jordan.