The Social Radars
Eddy Lu, Co-founder & CEO of GOAT
Jul 3, 2024
Eddy Lu, Co-founder & CEO of GOAT, shares his journey from organizing group dinners to creating a successful sneaker marketplace. He discusses the challenges faced, the importance of authenticity in the sneaker industry, the world of sneaker enthusiasts, and the contrasts between startup environments in Los Angeles and San Francisco. The episode also touches on New Balance fashion, acquiring the domain goat.com, and unique stories about sneaker purchases on the platform.
01:05:26
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Quick takeaways
- Embracing scrappiness enabled founders to pivot successfully through multiple ventures.
- Transition from social dining platform to sneaker marketplace led by user experience and authenticity focus.
Deep dives
Origin Story and Cream Puff Venture
The founders, Eddie and Daishin, initially explored various ventures, including a cream puff business, before transitioning to tech entrepreneurship. They began creating iPhone apps early on and later opened four cream puff stores, facing challenges during the 2008 financial crisis. This experience laid the foundation for their innovative approach to business.
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