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Eddy Lu, Co-founder & CEO of GOAT

The Social Radars

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The Journey to Authenticating Sneakers

This chapter follows the journey of the speaker's company, sharing insights into the creation of a marketplace centered around authenticating sneakers. From personal anecdotes and the hiring process for authenticators to the importance of preventing counterfeit products in the industry, the chapter underscores the significance of passion, attention to detail, and efficiency in the sneaker authentication process.

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