"1 to 1000" | Scaling Startups with CEOs cover image

E6: The Keys to PMF, Sales, and Recruiting from 3x Founder Peter Reinhardt

"1 to 1000" | Scaling Startups with CEOs

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The Risks Faced by First and Second Time Founders

First time founders typically face market risk, where the challenge lies in identifying if there is a demand for their product. On the other hand, second time founders usually encounter execution risk, focusing on delivering a solution they are convinced people want. With experience, founders develop a higher tolerance for a longer growth timeline when certain of market demand. In industries like climate tech, the necessity for rebuilding existing industrial infrastructure by 2050 presents less market risk due to the evident demand. However, the difficulty and near-impossibility of the task highlight the execution risk involved, with founders undertaking ventures that are on the brink of possibility.

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