Affiliate sites in e-commerce lack ownership beyond the content on the site, making it vulnerable to changes from the parent company. This is evident in scenarios like affiliate sites centered around online poker, which can suffer significant setbacks if the parent company modifies its terms. Examples like Amazon reducing affiliate fees from 12% to as low as 1-3% showcase the minimal control affiliates have over their livelihoods. Such uncertainties lead to constant stress among affiliate marketers, arising from the unpredictable nature of the industry and the influence of major players like Amazon.

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