Affiliate sites in e-commerce lack ownership beyond the content on the site, making it vulnerable to changes from the parent company. This is evident in scenarios like affiliate sites centered around online poker, which can suffer significant setbacks if the parent company modifies its terms. Examples like Amazon reducing affiliate fees from 12% to as low as 1-3% showcase the minimal control affiliates have over their livelihoods. Such uncertainties lead to constant stress among affiliate marketers, arising from the unpredictable nature of the industry and the influence of major players like Amazon.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Michael is a lifelong entrepreneur who has been emersed in eCommerce for the past 7 years, who documents his entire journey along the way via the EcomCrew blog and podcast.
Top 3 Value Bombs
1. The bad thing about affiliate sites via e-commerce is that you don’t own anything except for the content on your site.
2 Differentiate a little bit. If you do what everyone else is doing, there’s going to be 15 other people doing the exact same thing. If you can make small improvements, it could go a long way because now you have something that’s different.
3. Dig deep and realize that entrepreneurship is a long road.
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