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Entrepreneurs on Fire
Reinventing Yourself After the Government Crushes Your 8-Figure Business with Michael Jackness: An EOFire Classic from 2021
Apr 26, 2024
23:33
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Michael Jackness, an eCommerce entrepreneur, discusses the challenges of reinventing a business post-government impact, emphasizing the vulnerability of affiliate sites and the importance of differentiation in e-commerce. He shares insights on product development, customer engagement, and standing out in the e-commerce market. The episode highlights the significance of commitment and perseverance in the entrepreneurship journey.
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Quick takeaways
- Ownership and control are crucial in e-commerce; differentiating products is key for success.
- Customer-centric approach, community building, and content creation are vital for e-commerce success.
Deep dives
The Transition from Affiliate Marketing to E-Commerce
After facing challenges in the online poker affiliate marketing space due to lack of ownership and control, Michael Jackness transitioned to e-commerce. Differentiating products allowed him to control his destiny, realizing that in e-commerce, having unique products with high barriers to competition is key. By identifying niche markets and making small improvements to products based on customer feedback, he successfully built a seven-figure e-commerce brand focusing on adult coloring.
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