Benefit of the doubt (E)
Akimbo: A Podcast from Seth Godin
Marketing is a Service, Not Spam or Hustle
Marketing should aim to provide solutions that customers truly need and deliver anticipated, personal, and relevant messages. It should not be spam or hustle, but a service that customers would be disappointed if not offered. Successful marketing requires earning trust, showing up frequently, and offering valuable solutions that prompt customers to take action willingly.
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