Akimbo: A Podcast from Seth Godin Benefit of the doubt (E)
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May 8, 2024 
Bestselling author Seth Godin discusses the importance of trust and giving the benefit of the doubt in human relationships and commerce. He explores biases affecting opportunities and the evolution of marketing tactics, emphasizing the value of earning audience trust through valuable and customer-centric messaging.
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Doubt and Trust Origins
- Doubt is essential for survival, as seen in predator-prey dynamics.
- Trust developed within small, close-knit groups where long-term consequences were clear.
Modernity, Debt, and Trust
- Modernity brought industrial debt and the need to trust currency.
- Coins were designed with intricate details to prevent counterfeiting and build trust.
L.L. Bean's Guarantee
- L.L. Bean built trust by offering a lifetime guarantee, encouraging word-of-mouth marketing.
- Aggressive guarantees can increase customer trust and boost sales.