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#754 - Mastering Consistency with Adam Gilbert
Tropical MBA: Entrepreneurship & Founder Lifestyle
Value-Based Pricing Decisions
The decision to increase prices was driven by customers expressing that the service was undervalued at the initial price point. The confidence to raise prices further was built on the recurring feedback that customers felt they were receiving more value than what they were paying for. The higher pricing tiers were introduced based on providing additional personalized services such as daily feedback from coaches, accountability, and encouragement. These value-added services justified the higher prices for each tier, with the top tier including daily phone calls on top of the basic services provided in the lower tiers.
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