The Power of Confidence in Persuasion

Confidence plays a crucial role in making speakers more persuasive. Research indicates that speakers, especially expert witnesses, who convey confidence in their language are perceived as more credible and impactful. The study found that it is not just who the speaker is but also what they say that influences their persuasiveness. Language of confidence, characterized by speaking with certainty and avoiding hedging, enhances the speaker's credibility and persuasiveness.